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Being an Inclusive Leader with Pierre Cheung

Apr 22, 2022 | Career, Coaching, Leadership

Inclusive Leadership is shown to have a big impact on both business outcomes and employee engagement – as well, of course, as being the right thing to do. And yet we don’t see enough leaders being inclusive.

In this podcast Jean talks with Pierre Cheung who puts inclusion at the heart of his leadership approach.

In this episode he shares

    • The importance of positive energy in having a successful career
    • The role purpose plays at work
    • How we are not born to be inclusive – we have to learn it

Pierre is Chief Commercial Officer (CCO) for Kreed Entertainment Inc – the first inclusive K-Culture entertainment firm focusing on Kpop academy, NFT community, and IP management with a purpose to raise youth mental awareness.

Until recently Pierre was SVP and General Manager for Viacom CBS Networks Asia business including Greater China, Korea, Japan and Southeast Asia. This included digital media, programme sales, consumer products. He also led the charge for the company’s VIS (Viacom International Studios) business in Asia to drive local content creation.

He moved to Viacom CBS from BBC Worldwide where he worked for 14 years, latterly as Vice President and General Manager for Greater China where he was in charge of BBC Worldwide’s channel, content distribution, consumer products, local production, and brand development activities across China, Hong Kong and Taiwan.

You can find Pierre here


The programme for the BBC in China


The Freakonomics information


You can find Jean here



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Hi, I’m Jean. Coach. Teacher. Podcaster.

I’m a Master Certified Coach with the International Coaching Federation, with over 20 years of coaching experience and 30 years of working with leaders in organizations. I’m the Founder of Bailey Balfour Asia Pacific, an organization consultancy, where I’m also Creator and Programme Director of our Accredited Coach Training Programs.